Showcasing products, process, and design for product designers.

Product design websites should showcase work, communicate process, and tell the story behind each product. Too often, great design is undermined by generic layouts, cluttered portfolios, or sites that are difficult to update as a studio or product line evolves. I work with product designers to create calm, considered websites that focus on products, process, and values, while allowing space for bespoke features, interactive presentations, and brand alignment where needed.

Who this is for

  • Independent product designers or small design studios
  • Teams showcasing physical or digital products, prototypes, or design concepts
  • Designers who want to highlight product details, materials, or craftsmanship
  • Studios looking to communicate process, stories, and design philosophy
  • Those interested in integrating brand identity or visual toolkit into the website
  • Clients planning e-commerce or direct-to-consumer functionality

What I do

  • Refine the brief into a clear proposal and project scope
  • Plan site structure and user journeys to showcase products, stories, and processes clearly
  • Design interface mockups and interactive prototypes before development begins
  • Build bespoke websites using WordPress, Craft CMS, or other platforms
  • Create portfolio and project systems for products, case studies, and process documentation
  • Support brand uplift or visual toolkit updates to ensure consistency across the site and studio identity
  • Include bespoke features for interactive or non-standard ways of presenting work and products
  • Provide one-to-one CMS training and documentation so the studio can manage content confidently
  • Ensure strong performance, accessibility, and long-term maintainability

How I work

  • Collaborative process with direct communication throughout
  • Focus on clarity, hierarchy, and careful presentation of products, stories, and values
  • Fully bespoke design and development rather than template themes
  • Responsive layouts that work seamlessly across desktop, tablet, and mobile
  • CMS-driven sites so designers can easily add and update projects or products
  • Plan for future iterations as the studio or product range evolves
  • Offer ongoing support through retainer packages for minor updates, ad hoc amendments, or platform maintenance

Outcomes

  • A calm, professional website that communicates products, process, and studio values
  • Flexible systems for showcasing product details, stories, and case studies beyond standard templates
  • Alignment between website and brand identity for a cohesive presentation
  • Bespoke interactive features to highlight product qualities and craftsmanship
  • A platform that designers can confidently manage themselves
  • Long-term support options for updates, maintenance, and evolving product lines