UX/UI Designer. Developer.
Multimedia producer. Researcher.

I’m a digital designer and producer who helps design-led businesses and creative teams create calm, purposeful, and user-focused websites. In an era of busy, visually “wow” experiences, my signature style is minimal and considered. I use animation and motion sparingly to enhance joy and understanding without compromising speed, clarity, or usability. This approach works particularly well for design sector projects and public-facing sites where the user’s needs come first.

Collaboration is central to my work. In agency roles at Brand New Media and the Alasdair Whiteman Agency, I partnered closely with creative directors, developers, copywriters, project managers, and account managers to deliver digital projects efficiently and to a high standard. As a Senior Producer and Design Team Leader, I’ve mentored junior designers and shared best practices through documentation and coaching. My process emphasises transparency and responsiveness, so stakeholders are informed and engaged throughout, and the solutions I deliver are genuinely useful for the people who use them.

Alongside UX/UI and web design, I have extensive experience producing multimedia and interactive content. This includes developing animated and rich media components for websites, presentations, apps, and social media posts to help communicate ideas clearly and engage users. I’ve also designed educational modules, quizzes, games, and interactive tools to explain systems and processes. Over the years I’ve delivered work for organisations including Orange, HBOS, Communisis, British Energy, BAE Systems, Wella, and Ribena.

I take particular care to ensure the CMS systems I build are user-friendly and intuitive, removing clutter, providing clear instructions, and offering supporting documentation so clients can confidently manage their sites without relying on a developer.

I’m committed to inclusive, accessible design and practical approaches that empower others. Over the years, I’ve served on advisory panels for courses supporting disadvantaged learners, created user-friendly applications for non-technical colleagues, run workshops on research and animation, and supported undergraduates with studio-based guidance. Empowering others — whether colleagues, clients, or learners — has been a consistent theme throughout my career.

I also bring strong research skills, spanning both qualitative and quantitative methods. I’ve held posts as a Research Associate at Cardiff University and co-authored two books, giving me a solid foundation for understanding complex user needs and making evidence-based design decisions.

My approach combines user-centred design, careful attention to detail, and a minimal, practical aesthetic to create websites that communicate work clearly, delight users, remain easy to manage, and evolve as the business or project grows. Whether guiding platform choice, designing interfaces, or delivering fully custom websites, my goal is to help clients present their work effectively and make a genuine impact for their audience.

Today I combine this background in research, multimedia production, UX/UI design, and development to help organisations create thoughtful, well-crafted digital experiences.