UX/UI Designer. Developer.
Multimedia producer. Researcher.

I’m an experienced digital designer who crafts calm, purposeful, user-focused websites. In an era of busy, “wow” visual experiences, my signature style is minimal and considered. I use motion and animation to enhance understanding and provide delight. But without compromising speed, clarity, or usability. This approach works particularly well for design sector projects, and public-facing sites.

Collaboration is central to my work. In agency roles at Brand New Media and the Alasdair Whiteman Agency, I worked closely with creative directors, developers, copywriters, and marketeers to deliver digital projects efficiently and to a high standard. As a Senior Producer and Design Team Leader, I’ve mentored junior designers and shared best practices through documentation and coaching. My process emphasises transparency and responsiveness, so stakeholders are informed and engaged throughout, and the solutions I deliver are genuinely useful for the people who use them.

I have extensive experience producing multimedia and interactive content. This includes rich media components for websites, presentations, apps, and media campaigns. It also includes quizzes, games, and animated interactive tools to explain and educate. I’ve delivered work for Orange, HBOS, British Energy, BAE Systems, Heinz, Wella, and Ribena.

I’m committed to inclusive, accessible design and practical approaches that empower others. The CMS systems I build are intuitive, and I provide tutorials and documentation. This empowers clients to manage their content with confidence. I’ve authored software to allow non-technical colleagues interrogate data. I’ve served on advisory panels for courses supporting disadvantaged learners. I’ve run qualitative analysis workshops for pHD students (Cardiff University), assisted in animation workshops for secondary school girls (with Vera Media), and provided studio-based support for Design Undergraduates at Leeds University. Empowering others — whether colleagues, clients, or learners — has been a consistent theme throughout my career.

I also bring strong research skills, spanning both qualitative and quantitative methods. I’ve held posts as a Research Associate at Cardiff University and co-authored two books.

My approach combines user-centred design, careful attention to detail, and a minimal, practical aesthetic to create websites that communicate work clearly, delight users, remain easy to manage, and evolve as the business or project grows. Whether guiding platform choice, designing interfaces, or delivering fully custom websites, my goal is to help clients present their work effectively and make a genuine impact for their audience.