Design-led Shopify stores for product-led brands.

Shopify is an excellent platform for secure, scalable ecommerce. As a Shopify Partner, I work with businesses to combine the reliability of Shopify with a calm, considered design approach — avoiding the generic feel of off-the-shelf themes. Whether you’re launching a new product range, adding ecommerce to an existing website, or migrating from another platform, I shape Shopify stores to present products and brand information clearly, work smoothly for customers, and remain easy for your team to manage.

Who this is for

  • Product brands that want a well-designed Shopify store rather than a generic theme
  • Businesses launching a new product range or online store
  • Companies selling a small number of products now but planning to expand later
  • Businesses with niche or highly custom products, such as made-to-order products, artisanal furniture, or limited-edition jewellery and artworks
  • Content creators or businesses adding a curated product range alongside their main offering
  • Brands that want the security and reliability of a dedicated ecommerce platform
  • Businesses currently using WooCommerce or another platform and considering a move to Shopify
  • Companies with an existing WordPress site that want to integrate Shopify for product sales without rebuilding their whole site

The benefits of Shopify

  • Built specifically for ecommerce rather than adapting a general CMS for selling
  • Secure, stable platform with hosting, checkout, and payment security handled for you
  • Highly optimised checkout trusted by customers worldwide
  • Easy for non-technical teams to manage products, orders, and customers
  • Scales well from small curated ranges to large catalogues
  • Extensive ecosystem of apps and integrations for marketing, fulfilment, and logistics
  • Regular platform improvements without the maintenance overhead often associated with self-hosted systems
  • The Shopify Partner ecosystem allows the site to be fully built and tested before a subscription is purchased, with your team able to edit content and preview the site during development phase

What I do

  • Refine your ecommerce brief into a clear project scope and advise on the best Shopify approach for your business
  • Start with a pre-made or Shopify starter theme, customising layouts, templates, and code (Liquid, HTML, CSS, JS), adding in any extra features or components, and creating a storefront that’s unique and on-brand
  • Configure products, collections, navigation, and filtering systems for a smooth customer experience
  • Integrate and customise apps for extra functionality, such as print-on-demand, dynamic product options, or marketing tools
  • Audit existing ecommerce websites and, if needed, migrate stores from WooCommerce to Shopify while preserving product data and structure

Process and outcomes

  • Understand your business, products, brand, and ecommerce goals, then refine the brief into a clear project scope
  • Recommend the best Shopify approach — either building the full site on Shopify or integrating Shopify with an existing platform such as WordPress
  • Customise themes and add extra features or functionality, including apps, templates, and code snippets
  • Build the site in a Shopify Partner development store so you can preview and edit content during development
  • Connect your domain and handover the completed store
  • Provide one-to-one training and documentaion so your team can confidently manage products, orders, and content
  • Support ongoing refinements as your business, product range, or brand evolves