Showcasing craft, story, and bespoke design for artisans and makers.

Artisans and makers create work that is crafted, distinctive, and often bespoke. Their products and collections tell stories about materials, technique, and values, and they deserve websites that reflect this care and attention. I work with artisans and makers to design and build websites that are calm, considered, and structured around their products and craft, while allowing space for bespoke features, storytelling, and direct-to-consumer e-commerce where needed.

Who this is for

  • Handcrafted or limited-run makers, designers, and studios
  • Artisans selling bespoke or made-to-order products, such as lighting, glass, ceramics, jewelry, or furniture
  • Studios that want to tell the story behind their work, materials, and processes
  • Makers who sell direct-to-consumer, through their own store or curated retail partners
  • Teams looking for a calm, premium online presence that matches their craft and values

What I do

  • Refine the brief into a clear proposal and project scope
  • Plan site structure to showcase products, stories, and craftsmanship clearly
  • Design interface mockups and interactive prototypes before development begins
  • Build bespoke websites using WordPress, Craft CMS, or Shopify as needed
  • Create portfolio systems for products, collections, and bespoke offerings
  • Support brand uplift or visual toolkit updates for a cohesive identity
  • Include bespoke features such as product customisation displays or interactive storytelling
  • Provide one-to-one CMS training and documentation so makers can manage content confidently
  • Ensure strong performance, accessibility, and long-term maintainability

How I work

  • Collaborative process with direct communication throughout
  • Focus on clarity, hierarchy, and careful presentation of products and craft
  • Fully bespoke design and development rather than template themes
  • Responsive layouts that work seamlessly across desktop, tablet, and mobile
  • CMS-driven sites so makers can easily add and update products, collections, and stories
  • Plan for future iterations as collections or products evolve
  • Offer ongoing support through retainer packages or ad hoc updates for new launches, customisations, or seasonal changes

Outcomes

  • A calm, premium website that reflects the quality of your craft and products
  • Flexible systems for showcasing bespoke or limited-run products
  • Storytelling and product narrative that communicates materials, technique, and values
  • Brand and website aligned for a cohesive, luxurious presentation
  • A platform makers can manage confidently themselves, with training and documentation
  • Long-term support options for updates, customisations, and evolving collections